Improving health, one step at a time
ICE behavioural insight support helps shape the way Live Well Reading and West Berkshire delivers person-centred health improvement. The approach focuses on understanding real behaviour, reducing barriers and helping people move from intention to action.
Why ICE behavioural insight support matters
Health decisions are influenced by habits, identity, environment and confidence. ICE uses behavioural insights to explore these deeper factors. This understanding allows Live Well Reading and West Berkshire to create support that feels personal and practical, not generic.
Coaching designed around real life
ICE coaches guide people through the moments when change feels difficult. They use motivational interviewing, habit mapping and simple planning tools. These techniques build confidence and help people stay on track. Because the coaching adapts to each person’s needs, they make progress in a way that feels manageable.
Data that helps services learn and grow
ICE behavioural insight support gives Live Well Reading and West Berkshire a clear picture of local patterns. We look at engagement data, barriers, motivation levels and digital behaviour. This helps the service adjust its pathways and reach more people effectively. It also enables local systems to make informed decisions.
A partnership that strengthens community health
Reading and West Berkshire's Councils and its partners rely on ICE for expertise in behaviour change. The approach improves access, increases engagement and supports better outcomes. It also helps the system understand what residents need, and how to deliver support that works for different communities.
Improving health, one step at a time
Residents can sign up through the Live Well Reading & West Berkshire website The support is free, confidential and designed to help people make meaningful improvements to their health.
Visit ICE Creates and understand the research behind a truly integrated service.
You can learn more about ICE’s integrated healthy lifestyle services on our website.
Our behavioural insight approach explains how we design person centred pathways.